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Ever looked at lube and thought ‘Nah, I’m good’ or ‘I don’t need it’? Hmm? If so, it’s high time to think again. Lube is an underestimated tool that can help sex be extra fun, moist, and intense!

Add lube into your life and increase the connection – whether you’re with a partner or indulging in some self-love.

Natural wetness and lubrication during vaginal foreplay and intercourse may change at different times. There may be health reasons, hormonal changes or stress side effects that can cause a decrease, however, lube isn’t just a great addition for these practical reasons. Even if you feel like you’re fine and have plenty of natural wetness, lube is definitely worth adding to your bedside table.

Breaking away from the stigma of lube can help us learn, experience more, and open up new realms of excitement. An essential for anal sex, lube can give you confidence to try new things, be more creative, and communicate more.


This lube or that lube? What’s the difference? Beyond a basic ‘ingredient name definition’ what are water-based or silicone-based lubes best suited for? Water-based lubricants are free of any smell, taste or colour and are non-staining (ensuring no marks on your sheets!). LifeStyles® water-based products are easy to use and wash off with no leftover residue. Generally, these lubes are light and smooth on your skin – and to the touch. They are suitable for solo use, with a sex toy, and for vaginal penetration.

Silicone-based lubricants are designed and formulated to last longer than water-based lubricant. Perfectly suited for anal play, silicone-based products are much thicker and as they do not easily absorb into your skin – meaning you don’t have to stop to reapply.

But how much should I use? While there’s no ‘right’ amount, it’s best to experiment and find out the ideal amount for you. Perhaps you like more when you’re masturbating? Maybe you just like a little when you’re with a partner? Start off with a small amount and gently apply to the desired area using your fingertips. Remember, you can always apply more!

Which lube is right for me?

LifeStyles® Silky Smooth Personal Lubricant is formulated to increase pleasure and comfort. Smooth, easy to use, easy to wash off, water-based, and non-staining, this is the #1 lubricant in Australia.*

LifeStyles® Luxe Silicone Lubricant is Australia’s most popular and best-selling silicone lube.** Lasting 3x longer^ than water-based lubricant, this special long-lasting formula won’t dry out and provides the ultimate in performance and comfort. A great choice for anal play or longer sessions.

LifeStyles® Ultra Natural Intimate Gel uses our most natural ingredients for a smooth, long-lasting natural feel. Vegan friendly, dermatologically tested, suitable for sensitive skin.

“My partner and I were looking for a new lubricant that used more natural products to help prevent irritation during and after sex. This product is great! It smells good, washes away easily and has a lock so you can store safely without leaking or securely when travelling.” – Ultra Natural Intimate Gel review via Amazon

Just add lube and start exploring here

*Total Lubricant Sales Australia MAT 16.01.22

**Proven by in vitro study 2010